Portfolio Case Study

Premium Serum Brand Identity

Project Details

Full brand identity and packaging system for Sleek+, entering the premium facial serum market. The brand needed to position confidently against established competitors while communicating a rigorous, science-backed approach to skincare.

A deep amber and warm gold palette — unusual in a category dominated by clinical whites — gives the brand an immediate visual signature. The system scales cleanly across serum, eye cream, and moisturiser formats.

Premium without the pretension — that was the brief. Ella nailed it. The range sits confidently on shelf and our customers tell us the packaging was what made them pick it up first.

Tyrese Hammond, Brand Director, Facet

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