Blog Posts
New Project: Redesigning the Packaging for a Heritage Food Brand
I am in the early stages of a full packaging redesign for a heritage food brand that has been trading for over forty years. Here is what I can share so far.
I Am Speaking at the Packaging Innovations Conference This Autumn
I am delighted to share that I will be speaking at the Packaging Innovations Conference this autumn on sustainable materials and premium brand perception.
Building a Packaging Design Portfolio That Actually Gets You Hired
Your portfolio is your most powerful business development tool, and most designers underinvest in it. Here is how to make yours work harder.
Pricing Your Packaging Design Work: A Practical Guide
Pricing is the conversation most designers dread and few handle well. Here is a practical approach to valuing your work and charging accordingly.
How I Handle Client Feedback Without Losing the Design
Client feedback is part of the job. How you handle it determines whether the final design is better or worse than what you started with.
Behind the Mockups: My Workflow for Clean, Modern Packaging
From sketch to shelf-ready visuals, I break down the steps I follow to bring a packaging concept to life, with tools, tips and plenty of Figma layers.
When to Rebrand (And When to Leave Well Enough Alone)
Rebranding is one of those decisions that looks straightforward from the outside and turns out to be anything but. Here is how to know when it is genuinely time.
Colour, Texture and Type: The Trifecta of Memorable Branding
Learn how to balance simplicity with personality using the three most important tools in your brand design toolkit.
Designing for Print vs Screen: What Every Designer Should Know
Packaging lives in the real world, but it needs to shine online too. These are the key differences and how to design effectively for both.
Why Good Packaging Design Is More Than Just a Pretty Box
Great packaging doesn't just look nice — it tells a story, builds trust, and influences buying decisions within seconds. Here is how design shapes perception.